Marketing Agencies Need to Track Time: Here is why they should do it

Read on to know how to achieve stress-free time tracking in marketing business with easy application of the advanced technologies.

tmetric time tracking for marketing agenices

We've all heard the saying "time is money," but it's more like time is marketing magic for marketing agencies.

Every hour your team dedicates to crafting killer campaigns, managing social media, or designing eye-catching visuals translates directly to client success (and, hopefully, hefty invoices).

Why Marketing Agenices Need Time Tracking

Traditionally, marketing agencies have relied on the trusty hourly billing model. It's straightforward, right?

The more hours you put in, the more you get paid. But in today's fast-paced marketing landscape, is hourly billing the only way to ensure your agency thrives?

What if there was a secret weapon to maximize your team's efficiency, boost client satisfaction, and unlock hidden profits?

Enter the time tracker. Don't let the name fool you – a good time tracker isn't about micromanaging your team.

It's about unlocking valuable insights that can transform your agency. Intrigued?

Discover how time tracking can be your marketing agency's secret weapon for success.

Don’t try and do it on your own. Find people who share your passion, encourage you in your work, and push you out of your comfort zone to places you’d never go on your own. Do the same for them and keep them close. Be honest, stay supportive, and grow together. You’ll be surprised where these friendships take you.

The marketing cycle consists of many moving parts.

  • Understand Client Needs: First, you meticulously analyze the client's vision, like a sprinter meticulously studying the track.
  • Defining the Audience: Next, you pinpoint the ideal customer, strategizing their habits and preferences like a coach positioning runners for optimal performance.
  • Crafting the Winning Strategy: You devise a winning campaign plan, a perfectly choreographed sequence of tactics.
  • Content Creation: Compelling content is unleashed, captivating the audience like a dazzling baton pass.
  • Reaching the Target: You ensure your message reaches the right people, guiding them strategically towards the finish line.
  • Feedback and Analysis: You gather feedback and analyze data, constantly refining and polishing your approach for peak performance.

Every step is crucial, and every second counts.

How do you ensure your team isn't running on empty – or worse, running out of time?

Micromanaging your team and imposing control over their schedule might break the workflow: the marketing employees will feel resentment that can reflect on the quality of their work.

What is the solution? Engaging your team and persuading them that time tracking is of huge benefit!

That's where time tracking swoops in, saving the day (and your budget) like a superhero sidekick.

By understanding where your team's valuable minutes are going, you can streamline processes, optimize workflows, and ultimately, maximize your agency's success.

How to Choose Time Tracking Software for a Marketing Agency

  • Apply a time tracking app optimized to the needs of your marketing team.
marketing time tracking 1

It is not uncommon for the team to refuse time tracking because they have had an awful experience dealing with software that appears too complicated. Luckily, the market offers a diverse choice now.

It can provide a simple, elegant solution for tracking time without fuss. Launching the app is all you need. The data will be automatically kept and stored for further use.

  • Your team is not necessarily in the office permanently.
marketing time tracking 2

They can probably be busy in a meeting, on the phone with a customer, or simply working remotely. This means that a good time tracker, in addition to the web app, should enable your time tracking experience across any device and provide identically wide functionality regardless of the time tracking platform you choose.

  • It looks like time tracking data is more than just calculations.
agency time tracking 1

Data and specific metrics make the process of cooperation more transparent. The visibility of hours spent on the tasks makes participants of the process more accountable: the employee gets paid for the job done and the client enjoys the zero time loss when receiving the info on billed hours.

  • Marketing agency teams, due to their workload, might feel undermanned.
agency time tracking 2

With the expanding list of activities that the team is engaged the marketing agency might fall into the trap of unmet deadlines. The application of time tracking might be of great help as the data collected by a time tracker makes hiring more people understandable.

  • Time tracking software that integrates with apps you already use is a game-changer in terms of workflow facilitation and giving your team superpowers.
agency time tracking 3

When the time tracker's integration list includes the apps your marketing employees use, it helps greatly, to say the least. Simply said, it is invaluable in facilitating such activities as optimizing the schedule, processing payrolls, and making the time your team spends on email, phone talks, meetings, and social media channels accountable.

How TMetric Time Tracking Can Help Marketing Agenices

Among time tracking brands that are perfectly suited for the needs of marketing agencies, there is TMetric.
tmetric for marketing teams

It obtained the status of the time tracker for marketing agencies due to providing the following:

  • easy 'onboarding' process
  • fail-proof accuracy of work time calculations
  • impressive integration lists
  • optimal subscription plans.

Here's how TMetric becomes your ultimate marketing sidekick.

  • Effortless Time Logging: Ditch the spreadsheets and sticky notes! TMetric offers a user-friendly interface that lets your team track time with just a few clicks, freeing them to focus on what they do best – creating marketing magic.
  • Project Visibility & Clarity: Gain crystal-clear insights into where your team's time is going on a per-project basis. See exactly how much time each campaign component takes, from strategy development to content creation.
  • Accurate Billing & Budgeting: Tired of billing headaches? TMetric's detailed reports ensure accurate invoices based on actual time spent. Plus, you can use time tracking data to set realistic project budgets and avoid scope creep.
  • Remote Team Management Made Easy: Managing a team scattered across the globe? No sweat! TMetric keeps everyone on the same page, regardless of location. Track their time zones and ensure seamless collaboration.
  • Data-Driven Decision Making: Stop flying blind! TMetric's reports provide valuable data on project efficiency. Use this intel to identify areas for improvement, optimize workflows, and boost your team's overall productivity.

TMetric isn't just a time tracker, it's a strategic partner.

By harnessing the power of time tracking, you can empower your team, streamline operations, and ultimately, watch your marketing agency soar to new heights. Ready to unlock the hidden potential within your agency?