Just after a dazzling year of AI in 2022, experts predict that the industry will grow even more in 2023.
Marketing agencies are the most proficient when it comes to taking advantage of AI tools. Indeed, AI quickly becomes more sophisticated and widely adopted in marketing.
Studies show that the power to effectively implement and manage AI solutions will befit even more in improving the business of marketing agencies.
Lots of different AI-based tools are available for marketing companies. Below, we discuss the following marketing AI tools:
- natural language processing (NLP) tools
- machine learning (ML) tools
- predictive analytics tools.
NLP Tools for Marketing Agencies
These powerful AI-based systems are designed to automate customer interactions and provide data insights to marketing agencies.
Cool AI-based systems like chatbots and virtual assistants can interact with customers through:
They generate programmed customer responses, provide data insights, and facilitate marketing agencies' workflows.
NLP tools can automate customer service stuff such as:
- responding to customer inquiries
- generating personalized customer experiences
- analyzing customer reviews to identify key topics and trends
- analyzing customer support conversations to identify customer pain points.
Thus, they can answer customer queries immediately, give product info, and take orders. In particular, virtual assistants are great for marketing agencies as they can help manage complex marketing workflows and tasks like:
- tracking marketing campaigns
- analyzing customer data
- handling customer relationships.
Bottom Line: The best examples of NLP tools are chatbots and virtual assistants. These tools make it easier for businesses to communicate with their customers and gain valuable insights into their behavior.
Below, we list the top 6 NLP tools for marketing agencies.
7.ai Engagement Cloud: Define customer intents and automate service tasks
This platform can quickly work out what customers want and automatically do service tasks.
How it works: 24/7.ai Engagement Cloud is a platform that uses AI to help businesses streamline their customer service tasks.
It equips them with the tools to create automated customer service experiences tailored to their customers, and offers an impressive success rate of over 60% when automating, leading to significant cost savings.
Plus, it has analytics and reporting capabilities to track customer engagement and satisfaction, and it's simple to integrate with popular customer service programs like Salesforce, Zendesk, and Oracle.
Prices vary depending on the features you choose – just contact a vendor to get a quote.
Google Cloud Natural Language: Analyze marketing material to optimize at best
How it works: Google Cloud Natural Language is an NLP service that helps its users to make sense of all the text they have and sort content into 700+ predetermined categories. It has language understanding capabilities just like Google Assistant.
It provides a range of features like sentiment analysis, entity recognition, content classification, and syntax analysis.
Marketing agencies are taking advantage of the machine learning abilities of this software to make marketing content of websites or apps user-friendly and engaging.
The cost of the service depends on how many characters you're looking to process - you'll have to pay at least $0.50 for every million processed characters (units).
Microsoft Azure Cognitive Services: Examine customer feelings and opinions
How it works: Microsoft Azure Cognitive Services is a suite of cloud-based services delivering all kinds of intelligent digital solutions. It includes a range of options such as computer vision, speech recognition, natural language processing, and more.
When applied in marketing, it's capable of analyzing customer sentiment, extracting insights from customer conversations, and generating personalized content.
The pricing for Azure Cognitive Services varies depending on the service and the amount of usage. Generally, the pricing is based on a pay-as-you-go model, with discounts available for larger usage.
Chatfuel: Create custom chatbots
How it works: Chatfuel offers a range of services, like natural language processing and AI-powered responses, analytics, and the ability to link up with other services. Plus, they provide a platform to build custom bots and automate customer service.
Moreover, Chatfuel is a chatbot platform that allows users to make and manage chatbots for their businesses, totally free!
But if you want more features, you can get a paid plan ranging from $15-$99 a month, depending on what you need.
Dialogflow: Use intent recognition to enhance customer experience
How it works: Dialogflow is a natural language processing platform suitable for building conversational interfaces hassle-free.
Dialogflow features include natural language understanding, intent recognition, entity extraction, and more. It also supports integration with other services such as Google Cloud Platform and Amazon Alexa.
The cost of Dialogflow depends on what features and services you want. The free plan comes with the basics like understanding language, figuring out how people feel, and automatically giving answers. The enterprise plan has extra features like more in-depth analysis and machine learning.
Wit.ai: Match customers' expectations
How it works: Wit.ai is a great resource for marketers. It has the capability to generate automated customer service bots, detect customer sentiment and opinions, and supply tailored content.
Plus, it is capable of automating marketing operations like generating leads, sorting customers into groups, and targeting them. With Wit.ai, marketers can comprehend customers' queries at best and give precise responses.
They've got a free plan with basic features and if you need more advanced features, you can upgrade to one of the paid plans, depending on how many requests you make and what type of features you need.
Machine Learning Tools for Marketing Agencies
ML tools can sort customers into different segments and send them tailored messages.
Machine learning software used by marketing agencies is designed to automate tasks that would have traditionally been done manually.
This includes activities such as:
- collecting data
- analyzing customer behavior
- segmenting audiences
- predicting customer actions.
This software assists in the optimization of marketing campaigns and brings ad targeting to a new level by leveraging large datasets.
Machine learning tools are also widely implemented for content production: they regard customer needs and preferences and help build content marketing strategies more effectively. Besides, they automate routine marketing tasks such as:
- keyword research
- content curation
- website optimization.
Additionally, it can be used to identify new trends and insights from customer data, allowing agencies to better understand their target audience.
Bottom Line: The use of machine learning software can help marketing agencies save time, money, and resources while providing more accurate data and insights to better inform their marketing efforts.
Below, we list the best 7 examples of machine learning tools for marketing.
Skai: Simplify the customer service process
How it works: Skai is a cloud-based software platform that provides a comprehensive suite of tools for the management and automation of business workflows.
Skai can be used to make customer service easier, like quickly responding to customer questions, sorting through customer information, and making tailored suggestions.
It can also help with marketing jobs, like building focused campaigns, optimizing advertising expenses, and analyzing customer actions to put people into different segments and send custom messages.
Skai is priced on a subscription basis, with plans starting at $99/month.
Amazon Machine Learning : Apply a marketing suite for faster work
How it works: Amazon Machine Learning provides marketers with the resources they need to make use of machine learning.
It offers a range of features that make data pre-processing, model training, and model deployment easier. It can also be used to analyze customer data to identify patterns and trends that can be used to optimize marketing campaigns and improve customer engagement.
This can also provide a more accurate picture of customer sentiment, which can help agencies tailor their marketing strategies to reach their target market.
It has various pricing plans that cater to different types of models and data sizes. Prices start as low as $0.42 per hour for basic models and can go up to $2.40 per hour for more complex models.
H2O.ai :Automate marketing tasks
How it works: H2O.ai is an AI platform that enables businesses to leverage the power of machine learning and deep learning to improve their marketing efforts.
H2O.ai provides tools for data analysis, predictive modeling, and automated decision-making, allowing businesses to better understand their customers and target their marketing campaigns more effectively and automate marketing tasks such as customer segmentation and lead scoring.
H2O.ai also provides APIs and SDKs for integrating AI into existing marketing systems, as well as consulting services to help businesses get the most out of their AI investments.
H2O.ai offers a range of pricing plans: for more information on the cost of the service, you need to contact a vendor.
Hubspot Marketing Hub : Attract, engage, and delight your customers
How it works: If you're looking for a way to take your marketing to the next level, HubSpot Marketing Hub is the perfect time-proven solution.
It gives you access to a wide range of features, including email marketing, social media management, content marketing, SEO, and analytics.
The pricing is based on the number of contacts in your database and the features you need, starting at $50/month for the Starter plan.
Anyword: Create content effortlessly
How it works: Anyword AI is a marketing tool that uses artificial intelligence to help businesses create more effective marketing campaigns.
It uses machine learning to analyze customer interests, identify trends, and generate content (ad copy, blog post, social media posts, email copy, meta description, AI writer tool) that can be used to create targeted campaigns and build customized marketing strategies.
The pricing on a Starter plan is $24 per month.
Peppertype: Generate content of any type
How it works: It is a platform that takes care of everything related to creating and delivering content in more than 25 languages. Offers on content range from AIDA copywriting to cold emails. There is a big library of templates including long-form types of content.
The list of content types is expanding: users can submit feature requests directly from the dashboard.
The pricing for Peppertype depends on the number of users and the features that are required. The Personal plan catering to the needs of individuals, entrepreneurs, freelancers, and small teams costs $35 per month.
Twilio Segment: Give every interaction a personal touch
How it works: Twilio Segment assists in providing customers with individualized and up-to-date experiences.
You can create campaigns that are tailored to each individual client across multiple channels. It enables users to build an optimal email contact list and develop a personalized approach to customers.
The cost of the service depends on the choice of features. It offers a Free plan that includes the activation of 300+ integrations and monitoring 1,000 visitors monthly.
Predictive Analytics Tools for Marketing Agencies
Predictive analytics tools can be a powerful asset to any marketing agency, allowing them to make data-driven decisions based on customer trends and behaviors.
The market of predictive analytics tools is forecast to grow at 23.2% in 2025. It comes as no surprise since these tools can spot movement and patterns in customer behavior and help marketing agencies plan better with a guarantee.
With predictive analytics, agencies can gain insights into customer trends and develop strategies to meet their needs.
A better understanding of customer behavior and preferences implies access to valuable information to inform marketing campaigns and product development and enhance marketing presence.
Studies show that taking a proactive approach to building an online reputation translates into a higher rating on review platforms:
Local businesses are 1.4x more likely to have an average star rating of 4.5 or higher if they are proactive about their online reputation vs. if they are passive about it.
Bottom Line: Predictive analytics can help agencies improve their performance and increase business efficiency.
Predictive analytics tools have the capability of identifying customer segments and targeting them more effectively. This can lead to improved customer engagement, enhanced user experience, higher conversion rates, and, ultimately lead to an increase in profits.
Below, you will find the top 3 predictive analytics tools that cater to marketing agencies' needs at best.
Tableau: Create data graphics that you can interact with to make accurate predictions
How it works: Tableau is one of the top companies in the business intelligence analytics field, providing cloud-based software that allows users to create interactive data graphics (including charts, graphs, and maps, which can be customized according to user requirements), advanced analytics, and other powerful data exploration options.
With this software, users are able to extract data from multiple sources such as web analytics, social media platforms, customer databases, and other marketing systems.
The pricing plans vary in features and cost. It also offers discounts for educational institutions, non-profits, and government organizations.
SAP Analytics Cloud: Figure out what's likely to happen by recognizing the trends
How it works: This data management platform uses machine learning and can identify important indicators and patterns hidden in big data sets.
Predictive analytics tools also help agencies improve customer service and enhance the user experience. By using the insights gained from this predictive analytics tool, agencies can create personalized experiences, leading to increased customer satisfaction and loyalty.
The price for up to 25 users per month is €30.00.
Google Trends: Predict by looking at the total amount of searches
How it works: Google Trends' SEO software is a free program that gives you the scoop on how often a certain search term is entered into Google - both in real time and in the past.
Google Trends gives you access to aggregated search volume data for specific keywords or keyword phrases. This tool is especially useful if you are running a campaign for a new product that has not yet been launched.
The tool enables users to generate detailed reports based on model training and predictive modeling, which helps gain insights into marketing campaigns and identify areas for optimization.
Pricing: Available for free.
Marketing software powered by AI can make some tedious tasks a breeze.
It can be used to optimize campaigns, target ads, and research keywords.
Plus, it can help agencies recognize trends and understand their customers better, providing an accurate sense of customer sentiment so they can tailor their marketing strategies.
All this saves time, money, and energy – and it enhances the overall flexibility of the marketing agency work environment.