With a high demand for software development, the competition in this industry is fierce. It’s becoming tougher and tougher to attract the target audience especially if you are a small startup.
That’s why software developers are spending an immense amount of time on marketing research and strategy implementation. Whether you want to buff up your strategy or looking for a good place to start, the below information can turn out to be useful.
1. Get Personal and Tell a Story
A big number of tech companies, including software developers, tend to focus on the technical part of their services. They concentrate their promotional efforts around the opportunities they can offer to other companies.
However, the number and diversity of your services are highly unlikely different from what the majority of software developers can offer. Can you come up with something truly unique?
One of a few ways to get your company noticed is to get personal. Tell the potential clients your story and help them identify with you. Show how special you are as a company with history, not a company with a dozen certified experts.
2. Work Out A Social Media Strategy
While it may be easy to write tech-filled posts on your Facebook page, you need to go further to master the entire platform. Facebook marketing tools can help you find potential clients. Take advantage of what LinkedIn has to offer in terms of your target audience. You may find an untapped source of clients, looking for your services.
Social media is an integral part of any marketing strategy, regardless of the nature of your business. According to experts at Dallas software development company, developers are likely to find the majority of their clients there.
3. Invest in SEO
Without SEO, your marketing strategy is unlikely to achieve significant goals. Today, the high visibility on the search engines is the key to success. Even if your company can’t offer highly unique services, which can attract numerous clients, SEO can help you do it. No matter how new or small your company, with the right approach to SEO, you can outrun older and more experienced competitors.
It’s important to note that SEO doesn’t work quickly. You would have to wait for the first results to show and be ready to change the strategy midway.
4. Go Local
Even though software developers can work remotely thanks to the cloud services available today, the majority of people prefer local companies. That’s why it’s important to focus on the local audience when drafting your marketing strategy.
5. Refresh Your Website
If you want to get conversions with your marketing strategy, you need to have a place where your clients can learn about your company. That place is, of course, your website.
If you think you are investing sufficient effort on your website, you aren’t. There is always something you can do to make it better.
Make sure to offer valuable information on your website and keep it updated on a regular basis. It must have a highly friendly user interface. If potential clients see a poorly developed website, they get a wrong impression about your team’s skills.
6. Do Guest Blogging
The IT industry is growing every second. Numerous people are looking for information online. Be one of the contributors. Search for potentially useful websites and offer guest blogs. By growing your own community, you can get excellent exposure, which is likely to lead to conversions.
Software development companies have to take a special approach to their marketing efforts due to fierce competition. Their main goals are raising brand awareness and increasing visibility online.
7. Track for success
To maintain motivation and enhance productivity, software developers’ companies need to apply time tracking tools for fail-proof meeting projects deadlines.
It will help not only get accurate data on work hours and get paid hassle free but create the unbroken workflow in terms of accountability regardless of the company size or its location as time trackers enable recording work hours automatically, which make them an ideal option for remote teams.